Who is the training for?

• For marketing and PR specialists who need to quickly create attractive visual outputs

• For managers who want to create clear graphs, presentations or infographics

• For content creators for social networks, blogs or newsletters

• For anyone who wants to streamline their work using AI tools when creating graphics

Course participants will learn

• How to enter the right visual prompts for generative AI models (e.g. ChatGPT, DALL·E 3, Midjourney)

• How to specify the style, composition and format of the output

• Work with output editing tools and how to fine-tune the generated images

• Create visual materials for campaigns, social networks, presentations or internal materials

• How to create infographics and overview visuals using AI tools

• Principles of visual communication → what works and what to avoid

• How to combine AI visuals with your own brand identity

• Legal and ethical aspects: use of AI images, copyright and licensing

Training form

🖥 Online / in person (by appointment)

⏱ 9:00 - 16:00

📄 Materials and instructions included

👥 Possibility of individual and team training

• Group discounts (20% for 3+ participants).

• Early-bird (10% discount for registration 30 days in advance).

• Referral program (discount for another course during the year).

No specific professional training is required to participate in the course, but participants should have basic knowledge of working with a computer and the Internet. The paid version of Midjourney will be used as part of the course.

Training content

1. Introduction to graphic AI

• Overview of available tools: DALL·E, Midjourney, Canva AI, ChatGPT

• When AI replaces a designer and when it doesn't

• The difference between generating and editing an existing visual

2. Creating prompts for graphics

• How the prompt for generating AI visuals works

• Examples of successful assignments for different types of visuals

• How to get a consistent style and adapt the output to the target group

3. Practical creation

• Creating banners, social media posts, visuals for articles and presentations

• Combining text and images in tools like Canva AI, Midjourney, ChatGPT

• Editing AI images: removing backgrounds, adding elements, changing colors

4. Advanced options

• Working with layers, mockups and templates

• AI in corporate design → maintaining visual identity

• Overview of tools for animation, video, 3D or brand kit integration

5. Ethics and security

• Copyright and permissions for AI images

• How to recognize and avoid fakes or inappropriate output

• Topics such as AI-generated labeling and transparency in visual communication