The course LinkedIn for Sales Representatives is designed for all professionals who are interested in establishing new working relationships, acquiring leads and sharing up-to-date information, thereby increasing their value to their current employer. The course is suitable for a wide range of participants, including students, employees, entrepreneurs, managers, salespeople and others who are interested and have the time to expand their knowledge in the field of professional communication on the LinkedIn social network. The course will explain in detail all the ins and outs of working with LinkedIn, which will allow participants to fully utilize the capabilities of this platform.
During the course, participants will gain a detailed overview of the possibilities of the LinkedIn social network, including practical experience in how to work on LinkedIn, what tools to use, how to interpret various events that occur on the social network. They will gain experience in analyzing their competition and their own communication, including using detailed data analysis using artificial intelligence. After completing the course, course participants will know how to work with LinkedIn and will be able to communicate effectively, whether through their personal or company profile.
The course is suitable for:
Employees, managers, professionals
Business specialists
Experts and specialists from various fields
Entrepreneurs and small business owners
Marketing professionals
No specific training is required to participate in the course, but participants should have basic knowledge of working with a computer, the Internet, any customer relationship management (CRM) system and should have some previous experience with social networks, especially LinkedIn.
During the course we will work with the following applications: LinkedIn, ChatGPT.
Course Program:
Introduction to LinkedIn as a Business Tool
The Importance of LinkedIn for Businesspeople
The Difference Between a Personal and a Business Profile
How the LinkedIn Algorithm Works and Its Impact on Post Reach
Optimize your salesperson profile
Professional profile and cover photo
Effective use of profile title and description
Key profile sections: skills, recommendations, experience
Building credibility through profile content
Creating and expanding your network of contacts
Targeted contact making (potential clients, partners, influencers)
Personalized invitations and messages
Effective use of LinkedIn Sales Navigator
LinkedIn Sales Navigator: Advanced business tools
How LinkedIn Sales Navigator works
Setting up and filtering opportunities
Saving and tracking leads
Effective use of Smart Links and TeamLink
Integrating Sales Navigator into your business process
Content Strategy for Sales Representatives
Types of Content That Will Engage Potential Customers
How to Write Posts That Generate Interest and Engagement
Using Articles and White Papers to Build Expertise
Video and Visual Content as Part of Your Strategy
LinkedIn as a Lead Generation Tool
Effective Use of InMail and Messaging
Creating and Leveraging LinkedIn Groups
Process Automation vs. personalized approach
LinkedIn as a support for the sales process
Social selling index (SSI) and its importance
How to conduct business conversations via LinkedIn
Connecting content with sales strategy
Building long-term relationships with clients
Analytics and measuring success
How to measure the effectiveness of activities on LinkedIn
Key metrics and their interpretation
Adjusting strategy based on data
Practical part: Interactive workshop
Analysis and improvement of participant profiles
Simulation of approaching clients
Brainstorming content based on real examples
Solving specific business cases
Questions and discussion
