During the course, participants will gain a detailed overview of the possibilities offered by the social network LinkedIn, including practical experience on how to work with LinkedIn, what tools to use, and how to interpret various events that occur on the platform. They will gain experience in analyzing their competition and their own communication, even utilizing detailed data analysis with the help of artificial intelligence. After completing the course, participants will know how to work with LinkedIn and will be able to communicate effectively, whether through their personal or company profile.

The course is suitable for:

• Employees, managers, professionals

• Human resources specialists

• Experts and specialists from various fields

• Entrepreneurs and small business owners

• Marketing professionals

Participation in the course does not require any specific professional training, but participants should have basic computer and internet skills.

During the course, we will work with the applications: LinkedIn, ChatGPT.

Course Content

Introduction to LinkedIn: The Platform's Potential

• What exactly is LinkedIn, its purpose, and its significance for personal and corporate communication

• Overview of all features

• Proper Creation and Setup of Personal and Company Profiles

Profile optimization for maximum impact

• How to create a professional profile that attracts attention (photo, headline, summary)

• Optimizing skills and experiences for search algorithms

• Writing effective recommendations and obtaining them from colleagues

Personal Branding Strategy on LinkedIn

• How to build your personal brand

• Regularly publishing relevant content: articles, posts, and updates

• Engagement: commenting and sharing others' content

Expanding Your Professional Network

• Finding and reaching out to new contacts

• Effective communication via LinkedIn InMail

• How to turn an online contact into a personal conversation or meeting

Creating Content That Delivers Results

• Effective content creation

• How to respond to content

• Writing posts that increase engagement

• Using hashtags and tracking trends

• Utilizing LinkedIn articles and video content

LinkedIn as a Tool for Recruitment and Sales

• How to find and approach candidates via LinkedIn

• Using LinkedIn Recruiter and advanced search filters

• Leveraging LinkedIn to find potential customers (LinkedIn Sales Navigator)

Advanced Tools and Analytics

• Using LinkedIn Analytics to improve communication strategy

• Competitor identification

• How to compare yourself with competitors

• How to thoroughly evaluate your own LinkedIn communication using AI

Company Pages: Enhancing Your Company's Presence on LinkedIn

• What a company profile should look like

• How to communicate on a company profile

• How to link communication on the company profile with your personal profile

• How to launch ads on LinkedIn and monitor their success

Communication Strategies

• Reaching out to new contacts

• Responding to others' content

• Building a network of interest

• Integrating communication with the company's overall marketing communication

Corporate Communication on LinkedIn

• Engaging employees in communication

• Involving partners in your own communication

• Increasing reach

Automated Content Management Tools

• Overview of selected content management tools

• Setting expectations when working with automated tools

Practical Exercises and Case Studies

• Simulations and practical examples of profile optimization

• Analysis of successful LinkedIn profiles and company pages

• Creating a plan for content and activities on LinkedIn for the upcoming months